MY ROLE: Experience Team Lead
WORK COMPLETED: Integrated Campaign Strategy (approach & sequencing with broader team), Wireframing, Visual Design, Umbraco Development/Integration
84 Lumber challenged us to make sure the world knew who 84 Lumber was. They challenged us to do something BIG. And we delivered. We drove engagement around the brand and the brand’s values for more than three weeks, not just three hours during a football game. And that’s just the beginning. The numbers not only dwarf anything 84 Lumber has ever done, they rival what any brand has ever done, anywhere.
A non-traditional, 90-second Super Bowl spot that conveys the core values of the company in a disruptive way that appeals to current brand loyalists, the expanding core audience of Millennials and a core group of prospective employees. Not to mention an integrated mix of support that included advertising, public relations, digital experiences, and social media.
We completed this work end-to-end in 4 months!
TOOLSETS USED
Adobe Creative Suite, Invision, Google Docs, Trello, Wrike
METHODOLOGY
Agile (Hybrid Scrum)
RESULTS
