Experience

Annexus Health (Pittsburgh, PA)
Senior Director, Product Experience
(Jan. 2022 – Jan. 2024)

• Managed and mentored Product Experience team.
• Lead for all Product-focused UX/UI efforts including product strategy, experience design, workflow engineering and customer and market research.
• Led efforts to drive a standardized Product design system using Atomic Design principles aligned to ANT React library for scale and flexibility.
• Led strategy for Product cleanup to reduce UX/UI debt along with legacy technical debt.
• Led business research efforts including interviews, user testing, surveying, customer modeling, personas/journeys, workflow strategy, and implementation of analytics measures and tools including NPS, SUS, Pendo and HotJar.
• Built working models for Agile teams to drive design thinking, collaboration, and ideation speed through delivery.
• Developed intake process to manage internal requests for Product and UX/UI ideas.
• Led and supported teams for Salesforce integration efforts including leading and individually developing a new Salesforce Community knowledgebase within 2 months for ongoing customer training, support, and SaaS application reference.

BRUNNER (Pittsburgh, PA)
VP Digital Experience & Marketing Technology
(Sept. 2016 – Jan. 2022)

• Member of Leadership Team with ownership of Digital Experience product line including User Experience, CMS, CRM, Marketing Automation, Digital Content Development/Production, Video and Print Production.
• Led and mentored a 15+ member cross‐functional team to deliver integrated client work against key services.
• Leader for client-based strategy sessions including journey‐mapping, persona development, user testing, content strategy, website strategy/delivery, and CRM/MarTech strategies across a wide range of clients including Sierra Mutual Funds, WesBanco, Home Depot, Mitsubishi Cooling & Heating, Rinnai, 84 Lumber and many others.
• Led team, business, and client strategy to activate new services and partnerships that extended digital offerings and provide broader client digital opportunity.
• Managed and guided multiple client accounts across services including CRM and Marketing Automation efforts using Pardot, Eloqua, Marketo, Hubspot and Salesforce.
• Led Wrike strategy and implementation across agency operations; introduced new tools/processes to drive team collaboration, client intake, portfolio management, and ad‐hoc request management.
• Managed group profitability and overall P&L.

Black Box (Lawrence, PA)
Director User Experience & Digital Marketing
Apr. 2013 – Sept. 2016

• Management of cross‐functional digital team for Product business.
• User Experience leadership for all product business efforts, including lead for global redesign of BlackBox website, eCommerce efforts and new product launches.
• Management of overall BlackBox website including content strategy and eCommerce product catalog.
• Strategy, direction, and management of digital marketing efforts including SEO/PPC, display, PLA, email/CRM, and marketplaces for Products business.
• Led direction and operationalization of Marketing/Sales CRM efforts including acquisition, qualification, win back, ROI and closed-loop reporting using Eloqua, Salesforce, and Microsoft Dynamics.
• Direction for, and integration of, digital analytics needs for Products business along with the creation of an omni-channel digital tagging model for cross-channel tracking.
• Integration of dynamic product selectors for BlackBox website and channel marketing partners to drive awareness and purchase intent.
• Branding direction for trade shows, website, digital marketing, and content development
• Strategy, direction, and integration of global chat needs including integration, training and ongoing support for Technical Support and Sales teams.

ThermoFisher Scientific (Coraopolis, PA)
eBusiness Director, User Experience
Jul. 2011 – Apr. 2013

• Management of cross‐functional team focused on corporate‐wide CMS implementation/vision for digital properties, including eCommerce websites.
• Key contributor and User Experience lead for global eBusiness re‐platforming efforts.
• Led efforts to redefine and standardize UX offerings for the business including research, testing, persona development, experiential design, digital brand, pattern libraries, functional/interaction requirements, QA/testing, analytics integration.
• Key contributor in defining cross‐channel UX strategies delivering unique experiences by channel.
• Led efforts to define integrated digital analytics process, and to consolidate paid and organic search efforts for key businesses.
• Participated in structuring of Eloqua for email marketing, marketing automation for Laboratory Products Group business.
• Developed lead generation strategies for key businesses focusing on streamlining data capture, data management process, reporting, and marketing opportunities for key businesses.
• Management of yearly AOP efforts for User Experience product line.

Other work experience as well as references available upon request.

NOTABLE BRANDS

DIGITAL & TECH EXPERIENCE

USER EXPERIENCE
Figma, Axure, Adobe Creative Suite, InVision, UXPin, Gather Content, Freemind, Visual Sitemaps

TESTING, ANALYTICS
Userlytics, NPS, SUS, Google Analytics, Pendo, HotJar, Crazy Egg, Pingdom, GT Metrix, Webpage Test, Optimizely, VWO, Cross Browser Testing

COLLABORATION, PROJECT MANAGEMENT
FigJam, Miro, Mural, Wrike, BaseCamp, JIRA, Confluence

DIGITAL MAREKTING, CRM, EMAIL MARKETING
Salesforce, Pardot, Eloqua, Marketo, MailChimp, Litmus, Email On Acid, Google Ads

ACCESSIBILITY
AudioEye, WAVE, Stark, Web Accessibility Checker, JAWS

SEO
BrightEdge, MOZ, Screaming Frog, SpyFu, SEM Rush

CONTENT MANAGEMENT SYSTEMS
Umbraco, Sitecore, Sitefinity, Kentico, WordPress, Drupal, Cascade

CUSTOMER SERVICE, CHAT
CallRail, Drift.io, LiveChat, Salesforce

TECHNOLOGY
HTML/CSS, Javascript, SQL/SQL Server, C#/.NET, Azure